Baby Bello design beautiful organic toys and accessories for babies and mums. They strongly consider the needs for future generations and work in such a way that all aspects are approached with environmental sustainability in mind.
Baby Bello are passionate about helping endangered species. They donate part of their profits from their protected animal collection to the 'No Wildlife Crime Foundation'. This foundation aims to protect at risk animals by paying the salaries of rangers, who protect these animals and track down poachers.
The company was founded in 2018 and is based in Amsterdam.